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SUNY Korea Students Shine in Prestigious Competitions [SBU] L'Oréal Brandstorm 2024 Competition [FIT] The Korea Distribution Association - College Student Idea Contest Stony Brook University (SBU) and Fashion Institute of Technology (FIT) students of SUNY Korea have once again proven their talents and capabilities on the international stage, securing top honors in two prestigious competitions. SBU Takes First Place in L'Oréal Brandstorm 2024 Competition Incheon Global Campus students have secured first place in the highly competitive L'Oréal Brandstorm 2024 local competition. The winning team was Sunghyun Shin, majoring in Technology & Society at Stony Brook University, Nayoung Kim, majoring Molecular Life Sciences at Ghent University Global Campus, and Bae Hasung, also studying Molecular Life Sciences at Ghent University Global Campus. Sunghyun Shin, expressing her gratitude, remarked “It was a great experience collaborating with fellow colleagues from the Incheon Global Campus students. Moreoever, being able to achieve 1st place among the top-tier Korean universities was challenging yet fulfilling.” These students will now compete in the Loreal Brandstorm International Competition that will be held in the United Kingdom this June. FIT Students Recognized for Outstanding Achievement in The Korea Distribution Association - College Student Idea Contest Meanwhile, Fashion Institute of Technology students received the ‘Idea Award’ in The Korea Distribution Association - College Student Idea Contest. Under the guidance of Professor Hyeyeon Jeong, the FIT team showcased their expertise in the field of distribution and marketing for Lotte Home Shopping. The winning FIT’s FBM department team members include Minseo Cho, Yujin Lee, and Chaeun Moon, whose dedication and creativity stood out among competitors. Their innovative ideas and strategic insights underscore FIT's commitment to nurturing future leaders in the fashion and business industries. Minseo Cho said, "We were able to differentiate ourselves from other students from Korean universities by providing creative and yet very profound ideas by utilizing the knowledge we learned in the Fashion Business Management classes. Despite all of us being first-year students, it was a great honor and a very meaningful experience to win such a competition." These remarkable accomplishments serve as a milestone for both SBU and FIT as they pave their future careers. By excelling on the global stage, they continue to uphold academic excellence and innovation that defines these renowned institutions.
2024.05.13 Hits 8398
Building a Brand Identity: Insights from Boyoung Lee's FIT Guest Speaker Event “Creativity is intelligence having fun." Boyoung Lee quoted Albert A. Einstein during her presentation at the FIT Guest Speaker Event on Wednesday, April 24th. As the Chief Brand Officer and EVP of Brand & Creative Strategy at Shinsegae, Lee was able to share her experiences and insights in the industry as she spoke on the topic of “Building a Brand Identity.” Lee emphasized the vital role of creativity in crafting a brand identity. She underscored the importance of infusing creativity into every aspect of the process, highlighting the need for innovative thinking and original storytelling. Throughout her presentation, she delved into the creative process, emphasizing her collaborative approach with her team. She emphasized the significance of cultivating relationships and fostering teamwork to achieve success in brand building. During the Q&A session, students had the opportunity to ask questions and gain deeper insights into the industry and workplace. When asked about memorable projects, Lee emphasized the importance of relationships over individual achievements. In response to a question about the trend that is shaping the future of the fashion industry, she mentioned the integration of AI and its transformative potential. Rather than shying away from technological advancements, her team embraces innovation, seeking ways to leverage AI to enhance their creative processes. Furthermore, Lee generously shared recommendations for podcasts and books, showcasing her commitment to continuous learning and personal development. Notably, she also shared insights into her role as a mother of two, acknowledging parenthood as a transformative experience that has enriched her leadership abilities. In today's dynamic business landscape, establishing a distinctive brand identity is essential for success. Boyoung Lee's insights into the creative process and the importance of storytelling offer valuable guidance for professionals seeking to carve out their brand identity in a competitive market.
2024.04.30 Hits 7660
[Student Reporters] Intern Insights: FIT Students at SUNY Korea Dives into the Corporate World In their fourth semester, students of FIT at SUNY Korea are offered an internship course program that allows them to get first-hand experience in the working industry. Not only do they get to experience working in an actual company, but they are also trained in working ethics and future career skills. This year, the program has 15 Fashion Business Management students working in well-known global brands such as Sejung Company, bySophie, Banzai Living, and IPark Mall. Didier Dubot is a jewelry brand under Sejung Company and the department in which 2 FIT students were placed. At Didier Dubot, students were assigned tasks such as market research, brand analysis, and site reviews—all of which aligned with what they learned throughout their previous semesters. With this, students could apply the knowledge and skills they gained from their courses in a professional work environment. The interns were also tasked with a store visit, during which they examined Didier Dubot’s collections at Coex mall while also conducting a competitor analysis by browsing nearby luxury accessory brands. Several students were asked about their experiences. Pamela Wang said, “Interning at the HDC IPark Mall at Yongsan, Seoul, I joined the Content Development Team and am working on planning pop-up stores.” For Maxine Leye, “Working at the startup company Banzai Living Inc., there are many hats to wear as I get direct insight on how the beauty industry works from product research, packaging selection and digital marketing. Mindful creativity and effective time management are some of the key aspects of the internship.” Arim Lee added, “At LIE Collection, I had the opportunity to apply the skills I learned in school, such as Photoshop and Excel, in real-world scenarios. This hands-on experience allowed me to grow professionally and personally, gaining valuable insights and proficiency.” Overall, the internship program offers students a valuable opportunity to apply their academic knowledge in real-world settings and develop essential professional skills. The upcoming 'Internship Panel Event' on March 3rd, hosted by the Career Center, will further enrich this learning experience by providing a platform for students to listen as their fellow colleagues, who have experienced internships, share their insights and tips on how they were able to search for their internships, the application process, and how they plan to use the experience on their next career path. Written by Meann Ho and Jennifer Christiana of IVY Magazine
2024.04.02 Hits 8610